Gonzo journalist Hunter S. Thompson the focus of new musical at La Jolla Playhouse

Hunter S. Thompson
Hunter S. Thompson is the subject of a new La Jolla Playhouse musical.
(Neale Haynes / Getty Images)

First commissioned in 2008, the ‘Untitled Unauthorized’ musical by Joe Iconis tells the story of the famously anarchic journalist

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Let’s get this straight: a musical about Hunter S. Thompson, the anarchic gonzo journalist with the white bucket hat, tinted glasses and dangling cigarette holder? The rebel reporter who was obsessed with booze, drugs and guns? He who after his death had his cremated ashes shot out of a cannon?

Why not, thought Joe Iconis? He’s the composer and lyricist as well as the co-bookwriter (with Gregory S. Moss) for “The Untitled Unauthorized Hunter S. Thompson Musical,” a world premiere musical opening in previews Tuesday at La Jolla Playhouse.

Iconis’ credits include the Tony-nominated teen musical “Be More Chill,” but also the rock shows “The Black Suits,” “The Plant That Ate Dirty Socks” and “Things To Ruin.”

Broadway composer Joe Iconis
Joe Iconis is the composer, lyricist and co-book writer of “The Untitled Unauthorized Hunter S. Thompson Musical,” making its world premiere at La Jolla Playhouse in September 2023.
(Courtesy of Stephanie Wessels)

“I was interested in who he (Thompson) was as a man and how his behavior, his career and his legacy affected the human beings in his orbit,” Iconis said.

“I would watch these interviews of him, his mumbling, his too many words to fit his mouth way he spoke,” Iconis recalled. “It was very rhythmic and musical and also the opposite of lyrical songwriting. All these things many years ago made me think Hunter S. Thompson was a terrible idea for a musical. So potentially bad that I had to be the person to do it.”

“Many years ago” was 2007, when Iconis broached the notion of a Hunter S. Thompson stage musical to Christopher Ashley, then the brand-new artistic director of La Jolla Playhouse.

“It felt like a perfect storm of things I was interested in,” remembered Ashley, who is directing the musical. “I’d always been a Hunter fan. I loved his writing, how interested he was in the outcasts and the misfits. He’s all the way counterculture.”

Hunter S. Thompson signals a 'V' for victory sign as he leaves a Colorado courthouse in 1990.
Author Hunter S. Thompson signals a “V” for victory sign as he leaves the Pitkin County Courthouse in Aspen, Colo., during a recess in a preliminary hearing where he faced five felony charges ranging from possession of drugs to possession of explosives. Thompson died in 2005.
(Ed Andrieski / Associated Press)

In 2008, Iconis’ concept for the Thompson musical became the first La Jolla Playhouse commission under Ashley’s stewardship.

Due to a variety of factors — including Iconis’ many other projects and the COVID-19 pandemic interruption of theater — the mounting of the musical comes more than 15 years after that conversation between Iconis and Ashley. It was workshopped at the Playhouse last year in anticipation of this year’s staging.

“I started working on it for real in 2012,” said Iconis, who besides writing musical theater has written for television (his memorable hit “Broadway Here I Come” was featured in the series “Smash”) and performs cabaret concerts himself. “The first draft was done in 2015. It’s certainly a show that’s been in my life for a preposterous amount of years.”

George Abud (left) and Gabriel Ebert at a play rehearsal.
George Abud (left) and Gabriel Ebert in rehearsal for La Jolla Playhouse’s “The Untitled Unauthorized Hunter S. Thompson Musical.”
(Courtesy of Rich Soublet II)

The musical draws inspiration from Thompson’s best known and, in some circles, most notorious gonzo journalism works, including “Fear and Loathing in Las Vegas” and the subsequent “Fear and Loathing on the Campaign Trail.” Thompson’s designated archenemy, Richard Nixon, is a character in the show.

The cast features Gabriel Ebert, a 2013 Tony Award winner for his Mr. Wormwood in “Matilda the Musical,” as Thompson; George Abud as Nixon; and Jason SweetTooth Williams as Ralph Steadman, the illustrator who was Thompson’s gonzo collaborator. Also look for puppets created by Animal Cracker Conspiracy,a local company that has performed at several of the Playhouse’s Without Walls (WOW) festivals.

Old photos of Hunter S. Thompson on the rehearsal room wall at La Jolla Playhouse
Old photographs of the real Hunter S. Thompson in the La Jolla Playhouse rehearsal room for “The Untitled Unauthorized Hunter S. Thompson Musical.”
(Courtesy of Rich Soublet II)

“I definitely push the character to the limits of musical theater.”

— Joe Iconis

While ‘Untitled Unauthorized …” is set in the ‘60s and ‘70s, “The world has caught up with the script,” Ashley said. “There are real 20somethings of the 2020s who are every bit as activist and confident in their ability to change the world as young people were then.”

There has, of course, been a feature film about Hunter S. Thompson, “Where the Buffalo Roam” starring Bill Murray in 1980. An adaptation of Thompson’s “Fear and Loathing in Las Vegas” starring Johnny Depp followed in 1998. Depp returned to play another character in the film version of Thompson’s “The Rum Diary” in 2011.

In placing Thompson in a musical, Iconis said “It feels natural to have him sing. He was such a showman and a circus leader. The fun part is how do I try to capture the jaggedness and the weirdness inside his head and the ramshackle quality of his writing in music? I wanted to have a score that didn’t feel like it was a pastiche. I wanted it to feel like its own strange beast.

“I definitely push the character to the limits of musical theater.”

George Salazar (left), Jason SweetTooth Williams and Gabriel Ebert in rehearsal at La Jolla Playhouse.
George Salazar (left), Jason SweetTooth Williams and Gabriel Ebert in rehearsal at La Jolla Playhouse for “The Untitled Unauthorized Hunter S. Thompson Musical.”
(Courtesy of Rich Soublet II)

Ashley calls Iconis’ writing for this show “a toboggan ride down a steep hill. That’s a great match for the way musicals can change on a dime. They’re flexible about how their rules are, and Hunter Thompson never met a rule he didn’t want to break. It’s like Joe and Hunter together converged on something that is purely theatrical.”

For Ashley, “This show is a kaleidoscope of Hunter-related experiences. It’s the opposite of naturalism. It can go anywhere.”

With all his experience in musical theater, Iconis maybe put it best when he observed: “If bio-musicals were people, ‘Hamilton’ would be like vice president, and ‘Hunter S. Thompson’ would be the kid throwing stink bombs.”

‘The Untitled Unauthorized Hunter S. Thompson Musical’

When: Previews Tuesday through Sept. 9. Opens Sept. 10 and runs through Oct. 8. Showtimes 7:30 p.m. Tuesdays and Wednesdays; 8 p.m. Thursdays and Fridays; 2 and 8 p.m. Saturdays; 2 and 7 p.m. Sundays

Where: La Jolla Playhouse’s Sheila and Hughes Potiker Theatre, 2910 La Jolla Village Drive, UC San Diego

Tickets: $25-$95

Phone: (858) 550-1010

Online: lajollaplayhouse.org

Coddon is a freelance writer.

The cast of La Jolla Playhouse's "The Untitled Unauthorized Hunter S. Thompson Musical."
The cast of La Jolla Playhouse’s world premiere “The Untitled Unauthorized Hunter S. Thompson Musical.”
(Courtesy of La Jolla Playhouse)